Raising the Money Game – Blog Monetisation 2017

how to make money blogging

I know I’m not the only blogger who is raising their game in 2017, I have been talking to many blogger friends and they are all determined to make 2017 their best year yet.  I didn’t initially get into blogging for the money, but as my blog has developed over time I have realised the potential and intend to increase my blogging income.  I know many people think that bloggers should be focusing solely on their own content and not writing so many ads and reviews for money, however there is a good reason that bloggers lean towards producing sponsored content.  Have a read of Danielle’s blog post here to find out why she uses sponsored content on her blog.  If you are unsure whether you can make blogging a full time job, then perhaps a read of Emma’s blog post here will be of interest.

Blogging Your Way To Riches

How to Make money blogging

A recent purchase of mine has been Emma and Lynn’s new book, Blogging Your Way To Riches, which is full of information on how to increase your blogging income and it has really opened my eyes about how to increase my blog income.  I won’t go into details as to what they suggest, but there are plenty of hints and tips on how to increase your income through blogging and make blogging into a career.  They discuss how each of their blogs developed and how to network in the blogging world, helping you realise what content is important to your blog and how to capitalise on the different sources of blog income.  If you are serious about monetising your blog then this is really a must buy for the new year.

I currently earn around £1000 a month from my blog, however I intend to try and double this next year.  My plan is fairly simple, it doesn’t need to be complicated to work, but positive thoughts will definitely help!  If you would like to read my good friend Leanne’s post about blogging for a living then head over here.

Affiliate Links

My current blog income is mainly through sponsored blog posts, however I have just joined an affiliate network and hope to add some income via affiliate links in relevant blog posts.   This is complete new to me as previously I had regarded affiliate links as low pay and don’t necessarily bring in much cash, however I have been informed by various other bloggers that it can actually bring in a significant income.  If you would like to read more about how affiliate links work, then check out Cat at Pushing the Moon’s fantastic affiliate link blog post.

Sponsored Content

Sponsored content can take several forms, including campaigns for companies or charities, paid reviews, paid pre-written blog posts and paid links.  As my blog and social media presence has grown I have become increasingly picky on which sponsored content I will accept on my blog, this partly depends on price, but it is also important that it fits with my blog.  I will continue to accept sponsored content on my blog and look forward to seeing which exciting campaigns appear in my inbox this year.  One of my favourite parts of blogging is the sheer variety of campaigns that I get involved in each year, from working with charities such as Shelter to creating furniture out of wood flooring, it’s such an exciting part of the job.

blog monetisation

Writing Content For Publications

Another possibility for bloggers is writing content for other publications, both online and off.  It may bring in a good source of income itself or perhaps vouchers that can then be used towards household purchases or gifts throughout the year.  It’s also good to add back links to your own blog to increase your DA (Domain Authority), which is often an important factor in how much companies will be willing to pay you.

Social Media Ads

how to make money blogging

Finally, social media, which is becoming a big game changer, especially when you have a large following on Instagram or Facebook.  However, the number of followers is not the only important factor, having good engagement is also incredibly important.  So please don’t think buying followers is the way to go, it’s pretty obvious when someone has thousands of followers but an extremely low engagement rate.  Takumi and Indahash are well known apps that give you the chance to get paid for Instagram ads, you have to specify your feeds theme, so you will only get offered campaigns that are relevant to you.

Buzoole is another little money earner, not big bucks, but if you have a good social media following on different platforms then you can join their campaigns too.  Every little bit adds to the pot!

make money blogging


So to increase my blog income in 2017 I will be:

  • Writing sponsored blog posts;
  • Writing for other publications;
  • Creating ads on my social media channels, particularly instagram; and
  • Using affiliate links.

We’ll see how it goes this year and I will tweak my plans throughout the year depending on what is/isn’t working.

What are your plans for blogging in the new year?

J x


  1. January 3, 2017 / 10:15 pm

    I hope it goes really well for you x. I am hoping to grow my blog this year. I would love to get to a point where I am earning enough to drop at least one of my part-time shifts 🙂

  2. January 3, 2017 / 10:34 pm

    Good luck with this! There were also some great posts linked, Thanks for that 🙂

  3. January 4, 2017 / 2:27 pm

    Wow. Impressed!

  4. January 4, 2017 / 2:42 pm

    Love this post and I look forward to seeing how you get on and hopefully following some of your tips myself during 2017.

  5. January 5, 2017 / 9:25 pm

    Great post, I’m looking into the book, and will be following your insightful advice!

  6. January 8, 2017 / 7:30 am

    Will I be able to raise money enough high through blogging? There’s no harm in trying!

  7. January 9, 2017 / 9:12 am

    This is a really useful post – thank you. I want to increase my blogging income too. At the moment I feel as if I’m bumbling around waiting for the opps to turn up so it’s time to turn my hand to pitching I think. I’m getting to grips with affiliates but there are so many out there and there’s a balance, isn’t there, between monetizing and looking too salesy so that you put your readers off.

  8. January 21, 2017 / 7:04 pm

    Good luck Jenny , I am sure you will reach your blogging goals! As we are still pretty new it is all about getting out there and getting followers and blog views at the moment. Enjoying it so far but just hope someone out there is reading it! 🙂

  9. February 12, 2017 / 8:56 am

    I think I need to buy that book! Great tips x

  10. June 30, 2017 / 7:22 am

    Good luck! Am just starting out so found this very helpful

  11. August 16, 2017 / 12:37 pm

    I must say that I also recently read Blogging your way to riches and found it quite interesting. I know we of affiliate links and asdsense but not really thought on sponsored posts etc.

    Good post and breakdown on the subject by the way

  12. February 22, 2018 / 3:44 pm

    I love this article! Especially the summary at the bottom.

  13. February 26, 2018 / 1:26 pm

    A really useful post, thanks. Do you find companies approaching you or do you approach them to get your blog out there and ultimately make some cash?

    • February 26, 2018 / 3:48 pm

      Normally companies approach me, but occasionally I pitch for things we would like to use. Majority of paid ops are ones where the PR or brand has approached me directly. Hope that helps? x

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