Disclosure: This is a collaborative post
More people than ever are starting businesses from home. Having the flexibility to get your business off the ground while also dealing with other responsibilities, like family, has its benefits. But running a business of any kind is going to be tough and if you don’t market it well, you will struggle. Unfortunately, a lot of home businesses start with an idea and a passion but not much business know-how. Many of them come from hobbies that people try to turn into a business, which is great because passion is important. However, it does mean that people tend to fall short when it comes to practical elements like marketing.
If you are starting a home-based business of your own and you are not sure how to properly market it and make it grow, these are some of the best strategies to use.
Start On Existing Sales Platforms
Eventually, your goal should be to sell products through your own site, but when you are first starting out, it’s best to use existing sales platforms. Places like Etsy or eBay are perfect for selling your products because they already have a huge customer base. It’s much easier for people to find your products on there, so even though you have to pay a percentage to the platform, you will get more sales. Once you start building a reputation for yourself you can focus on selling directly to customers.
Build An SEO Friendly Website
Once you are making sales on existing platforms, it’s time to start building your own site and trying to attract customers. Making sure that your site is SEO (search engine optimization) friendly, is crucial. This will put your site high in the search rankings on Google, which means people can actually find it. The problem is, SEO is very complicated and time-consuming. So, consider hiring an agency like woocommerce seo services to manage it for you. Although keeping costs low is important, you won’t be able to sell products through your website unless you manage SEO properly.
Use Blogging To Sell Yourself
A business blog is an important part of your SEO strategy and it can help you attract a lot of traffic to your site. It also shows customers that you are a trusted source of knowledge and helps you build a strong brand. This is especially useful if your business is built from a hobby because it’s something that you know a lot about. Writing useful blog posts and tutorials is such a great way to build a relationship with potential customers.
Be Active On Social Media
Social media is one of the best marketing tools you have because it’s completely free. Most people use social media in some form, so you can have access to so many potential customers. It’s a good place to share your blog posts and links to your website, and you can start building your brand on there too. When looking for your first followers, find groups that are related to your products and post on there.
Marketing a home-based business can be tough, especially when you don’t have much experience. But if you use these strategies, you should start to see your new business grow.